2017: Automotive Key Management System Improves Customer Satisfaction Scores

Automotive_Key_Management_System

Automotive Key Management System Customer Satisfaction Scores Improve

Automotive Key Management System Improves Satisfaction

The internet has caused a recognized cultural shift  with buying vehicles.  In 2016 a car dealers primary storefront is now considered to be their online presence.  This is a drastic shift from 15 years ago where their brick and mortar locations were their primary storefront.  The Automotive Key Management System industry has not kept up with these changes.

2016 Car Buyer Journey Study

The 2016 Car Buyer Journey Study by IHS (commissioned by Cox Automotive) has revealed new insights about the prevalence of online shopping, the relative importance of various Internet resources and the use of multiple devices during the car-buying process. The study also provides details about how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.  You can download a pdf copy of this study by visiting this URL link:   2016 Car Buyer Journey Study

Although most car buyers spend many hours shopping online to determine vehicles they are most interested in; the majority of buyers still simply walk into the dealership to discuss a vehicle they found online.  Having said that, creating a shopping experience with minimal friction is considered most important in achieving a sale and acquiring high satisfaction scores from a buyer.

This is my segway to discuss an area of frustration that has existed for many years.  No company has been able to deliver a cost effective solution yet to help car dealerships with this continuing problem.   I am of course referring to, the typical frustration of finding both the keys and vehicle that a potential customer is requesting to test drive.  Automotive Key Management Systems have failed dealerships in providing a solution to this dilemma.  That is why Key and Car Tracking has developed our system to finally offer a solution to this now pressing customer issue.

Automotive Key Management System – Let Me Explain why KeyNCar Tracking is better

Whenever a customer visits your dealership, you should be able to quickly tell them the status of the vehicle.  Is the vehicle available?  Or is it sold, out on a demo drive, not frontline ready, in service, being inspected, at the auction, etc..  There is no need to keep a customer waiting to try to determine the answer to this question.  Most Automotive Key Management Systems today do not deliver any information about the status of the vehicle.  Our system, KeyNCar Tracking does.

Similarly, if a vehicle is available for a buyer to test drive, both the keys and the vehicle should be able to be located immediately.  Most Automotive Key Management System only track the keys to the vehicle.   Typically, a salesperson would need to leave a customer in the showroom while they access the key tracking system cabinet to see if the key was available.  If the key is not available, it becomes necessary to eventually return to the customer to inform them that another vehicle choice would have to be made.  Wouldn’t it be better to have this information available at the fingertips of the salesperson while they were with the customer?  KeyNCar Tracking system does this properly, by allowing a salesperson to see the vehicle/key status and location  from our application that runs from any browser on any device.  Even better, they can then immediately press a button to reserve the key and vehicle immediately as they are still sitting with their customer.

KeyNCar Tracking system does this properly, by allowing a salesperson to immediately see the vehicle/key status and location.  They do this from our application that runs from any browser on any device.  Even better, they can then immediately press a button to reserve the key and vehicle immediately as they are still sitting with their customer.  Your staff member then simply walks to the key cabinet to retrieve the key, then confidently walks to the location specified to retrieve the vehicle for their customer.

KeyNCar Tracking Eliminates the Frustration of Finding Both Keys and Vehicles

In summary, the following points out why you should call Key and Car Tracking today and schedule an appointment to understand how we can improve your customer satisfaction scores too!

  • Real-time information available from any device (smartphone, tablet, computer) on the Vehicle STATUS, Location of key, Location of Vehicle
  • Check out a car for customer demo from our cloud-based system from any device.  Authenticate at our smart key cabinet, grab the key, go.
  • First system to track staff performance metrics of vehicle inventory usage.  (Parked correctly, windows up, gas replenished, keys returned promptly, etc.
  • SMS text messaging built-in to automatically remind staff to return keys, check in demo cars.  Lost keys will become a thing of the past!

To see our explainer video describing our product you can click on this link:  KeyNCar Tracking Explainer Video

We look forward to discussing your needs, please contact us for further information on how to get started improving your customer satisfaction scores!

 

 

 

Brand Reputation is Key Critical for Car Dealers

Brand Reputation researched by woman

Woman Researching Brand Reputation

Brand Awareness is Meeting Brand Reputation

Opinion Elites are growing in numbers.  Opinion Elites use online brand reputation websites before they make a purchase.    Researching your brand reputation is especially important to Opinion Elites if they have no prior knowledge of your business.   In other words, word of mouth advertising online is alive and well. Businesses that don’t understand how to deliver a quality shopping experience will affect their online Brand Reputation.  This indicates your online Brand Reputation could literally transform your business in the future for the better OR the worse!

Ralph Paglia wrote a blog post in Automotive Digital Marketing about this.  In the post it said that over 54% of USA consumers now regularly use online reputation websites to research whom they are getting ready to do business with.  This blog post can be found here:  Ralph Paglia Post  .   This article is providing evidence that you must focus to deliver a consistent shopping experience for each and every prospect.   We know your prospects with the bad experiences are more likely to take the time to tell everyone what went wrong while trying to purchase from you.  Because of this, you need to encourage your staff to ask their satisfied customers to report their experiences too.

An Example: Car Dealership Reputation website DealerRater.com,

AutoRemarketing wrote a blog post on June 14th 2016 regarding the car dealer reputation website DealerRater.com.  In the article it stated,  “A new study from Oracle Data Cloud, announced Tuesday by DealerRater, showed that visitors of DealerRater’s profile pages are 3.5 times more likely to buy a vehicle than other consumers.”.   Car Dealership brand reputation websites are impacting vehicle purchase decisions!

You can read more details regarding this study by visiting Auto Marketing blog post here:  DealerRater Post

Social Media is empowering the amplification and retention of a single persons voice.  In effect, every prospects shopping experience is important.  When you add to social media to the reputation websites, it becomes very clear that your Brand Reputation is going to be the key critical area long term. Your Brand Reputation will effectively increase or decrease sales for your organization.

Improved Shopping Experience: Eliminate Customer Wait Times To Test Drive Vehicles

I previously worked at one of the largest car dealers in the USA.  I experienced customers getting upset while waiting to test drive a vehicle.  Most customers assume that you have systems to track the locations of keys and vehicles.  Customers have little patience when you try to explain that you don’t.  This frustrated me enough that it caused me to create a solution to solve this problem once and for all.

I feel it is important to inform you of our new technology that we have created.  To Illustrate why, with our technology, there will be no more waiting for your prospects to test drive a vehicle.  Key and Car Tracking software will report in REAL-TIME where the key and the vehicle are currently located.  Your staff will be happy to find out this information is available anytime using a smartphone, tablet, or computer.  Of course the good news is we can do this without requiring any hardware attached to your vehicle inventory.   Not needing hardware attached to a vehicle allows us to provide you our solution at an affordable acquisition cost.

Are you interested in knowing more about our technology?  If so, please click on the link here to see our video explaining our products:

 

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