Brand Awareness is Meeting Brand Reputation
Opinion Elites are growing in numbers. Opinion Elites use online brand reputation websites before they make a purchase. Researching your brand reputation is especially important to Opinion Elites if they have no prior knowledge of your business. In other words, word of mouth advertising online is alive and well. Businesses that don’t understand how to deliver a quality shopping experience will affect their online Brand Reputation. This indicates your online Brand Reputation could literally transform your business in the future for the better OR the worse!
Ralph Paglia wrote a blog post in Automotive Digital Marketing about this. In the post it said that over 54% of USA consumers now regularly use online reputation websites to research whom they are getting ready to do business with. This blog post can be found here: Ralph Paglia Post . This article is providing evidence that you must focus to deliver a consistent shopping experience for each and every prospect. We know your prospects with the bad experiences are more likely to take the time to tell everyone what went wrong while trying to purchase from you. Because of this, you need to encourage your staff to ask their satisfied customers to report their experiences too.
An Example: Car Dealership Reputation website DealerRater.com,
AutoRemarketing wrote a blog post on June 14th 2016 regarding the car dealer reputation website DealerRater.com. In the article it stated, “A new study from Oracle Data Cloud, announced Tuesday by DealerRater, showed that visitors of DealerRater’s profile pages are 3.5 times more likely to buy a vehicle than other consumers.”. Car Dealership brand reputation websites are impacting vehicle purchase decisions!
You can read more details regarding this study by visiting Auto Marketing blog post here: DealerRater Post
Social Media is empowering the amplification and retention of a single persons voice. In effect, every prospects shopping experience is important. When you add to social media to the reputation websites, it becomes very clear that your Brand Reputation is going to be the key critical area long term. Your Brand Reputation will effectively increase or decrease sales for your organization.
Improved Shopping Experience: Eliminate Customer Wait Times To Test Drive Vehicles
I previously worked at one of the largest car dealers in the USA. I experienced customers getting upset while waiting to test drive a vehicle. Most customers assume that you have systems to track the locations of keys and vehicles. Customers have little patience when you try to explain that you don’t. This frustrated me enough that it caused me to create a solution to solve this problem once and for all.
I feel it is important to inform you of our new technology that we have created. To Illustrate why, with our technology, there will be no more waiting for your prospects to test drive a vehicle. Key and Car Tracking software will report in REAL-TIME where the key and the vehicle are currently located. Your staff will be happy to find out this information is available anytime using a smartphone, tablet, or computer. Of course the good news is we can do this without requiring any hardware attached to your vehicle inventory. Not needing hardware attached to a vehicle allows us to provide you our solution at an affordable acquisition cost.
Are you interested in knowing more about our technology? If so, please click on the link here to see our video explaining our products: