The Collective Mind

I have been thinking about ways to best describe our software at Key And Car Tracking, LLC.  The name Key and Car Tracking is actually somewhat deceptive.  It gives you the perception that we focus strictly on the tracking of “keys” and “vehicles”.  Truth be told this is only a partial representation of what we offer our clients.


Let me explain…


I’m not sure if you have ever watched any of the episodes of Star Trek when the Borg first arrived.  If you didn’t, suffice it to say they were absolutely terrifying.  The reason is that they assimilated other beings from around the different galaxies and added each individual to their collective mind.  The individual Borg’s could then think as ONE.  By doing so they had the ability to each understand and know things that before they simply could not know.  This was the power of “SHARING” your mind!  Now don’t get scared.. this is only a science fiction story.   However it depicts the power of sharing each other’s experiences!


Believe it or not… Key And Car Tracking software was built towards a similar vein.  I realized as I was walking around the car lots trying to find a car, or find a key, or pull a vehicle for demo that had an incredible foul odor… somebody on our car lot knew exactly where the car was.. knew exactly where the key was.. knew ahead of time that this particular car had a foul smell… etc…   that we were all walking around interacting with the inventory with a single mind… not able to share our knowledge.   It dawned on me then, that if there was a way to create a real-time communication platform where we could quickly input our experience with the cars and the keys at our dealership, we could create a “COLLECTIVE MIND”!   As a collective mind we would understand where each car was, each key, issues that might be noticed about a vehicle… and by doing so our efficiencies would improve dramatically!


Welcome to the COLLECTIVE MIND!!  Welcome to Key And Car Tracking!!!


Author: David Whitt


Enforcing Accountability Through Peer Communication

Hey everybody!!   I have now pitched my software to a number of car sales supervisors and salespeople.   It seems the AH-HA moment comes when I show them the system we have in place to allow everybody to report issues involving the vehicle inventory.  In particular the ability to allow everyone to remind anybody that drives a vehicle in inventory when they are not following management policies.

As an example of this, while I am demonstrating the software, I simulate that the person I am speaking with has checked out a car for a demo drive.  As we discuss this, we then pretend that the person they demo’d the vehicle to decided not to purchase it.  Of course, now the issue is parking the vehicle and returning the key.  I show how easy it is to do this and how my KeyAndCarTracking system is able to immediately show the results of them returning the car to inventory.

Then the fun happens.  I pull out my smartphone and suggest to them a different person is now walking their car lot.  This person only has their smartphone on them with access to our KeyAndCarTracking application.  As they walk the lot they notice a car is misaligned in the row that they are responsible for.  This person does not know who was the person that parked the car wrong.  In the past, before KeyAndCarTracking, this was simply a form of frustration for them as they knew that at the end of the day they would have to personally align the vehicle properly.  A hassle for them.. but not the person that parked the car!!

Now however the tables are turned.  With the “REPORT INCIDENT” button available for my KeyAndCarTracking application it is simple for “ANYBODY” to use their smartphone to type in the stock number of the car misaligned and use the text box to describe the incident.  “CAR MISALIGNED”.   Immediately a text message is sent to the person who improperly parked the vehicle giving them the stock number of the car along with the messaage “car misaligned”.   Additionally the offending salespersons supervisor also receives a text message with the name of the salesperson and the incident being reported.  Finally a history of all incidents is kept allowing management to pull daily, weekly, or monthly reports to see how many incidents each person is generating.

KeyAndCarTracking now turns the tables and allows everybody to keep each other informed when they are not following management policies.  The person getting frustrated is now the person who did not follow management policies…  as they have to use their time to correct their own mistakes.  This allows car dealerships to create policies knowing that INDIVIDUAL ACCOUNTABILITY is built into their processes and enforced by peer communication!TimeforAccountability